Privacy Policy

1. Introduction

FinSight AI Limited ("we", "our", "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or use our services.

We are registered in the United Kingdom and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller: FinSight AI Limited
Contact: hello@finsightai.tech

2. Information We Collect

2.1 Information You Provide

When you use our contact form or communicate with us, we collect:

• Name – to address you personally
• Email address – to respond to your enquiry
• Company name (optional) – to understand your business context
• Message content – to understand your needs and provide relevant information

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address – for security and analytics purposes
• Browser type and version – to optimize website display
• Device information – to ensure mobile compatibility
• Pages visited – to improve user experience
• Time and date of visit – for analytics

This information is collected through cookies and similar technologies. See our Cookie Policy for more details.

3. How We Use Your Information

We use your personal data for the following purposes:

• Responding to enquiries – to answer your questions and provide information about our services
• Service delivery – to provide consultancy services if you become a client
• Communication – to send relevant information about our services (only if you've expressed interest)
• Website improvement – to analyze usage patterns and enhance user experience
• Legal compliance – to meet regulatory and legal obligations
• Security – to protect our website and systems from fraud and abuse

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

• Legitimate interests – responding to enquiries and improving our services
• Consent – when you voluntarily submit information through our contact form
• Contractual necessity – when providing services to clients
• Legal obligation – when required by law to retain certain records

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data with:

5.1 Service Providers

• Netlify – website hosting (see Netlify's Privacy Policy)
• Email service providers – to process and respond to your enquiries

All third-party service providers are required to keep your data secure and use it only for the purposes we specify.

5.2 Legal Requirements

We may disclose your information if required by law, court order, or governmental authority, or to protect our legal rights.

6. Data Storage and Security

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

Security measures include:

• Secure server infrastructure
• Encrypted data transmission (SSL/TLS)
• Access controls and authentication
• Regular security assessments

Your data is stored securely within the UK or European Economic Area (EEA) where possible. If data is transferred outside the UK/EEA, we ensure appropriate safeguards are in place.

7. Data Retention

We retain your personal data only for as long as necessary:

• Contact form enquiries – 2 years from last contact, unless there is an ongoing business relationship
• Client records – 7 years after project completion (for legal and tax purposes)
• Website analytics – 26 months (as per Google Analytics default)

After the retention period expires, we will securely delete or anonymize your data.

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access – request a copy of your personal data
• Right to rectification – correct inaccurate or incomplete data
• Right to erasure ("right to be forgotten") – request deletion of your data
• Right to restrict processing – limit how we use your data
• Right to data portability – receive your data in a structured format
• Right to object – object to processing based on legitimate interests
• Right to withdraw consent – withdraw consent at any time (where consent is the legal basis)

To exercise any of these rights, contact us at hello@finsightai.tech. We will respond within one month.

9. Cookies

Our website uses cookies to improve functionality and user experience. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

10. International Data Transfers

We primarily store and process data within the UK and EEA. If we transfer data internationally, we ensure:

• The recipient country has adequate data protection laws, or
• Appropriate safeguards are in place (such as Standard Contractual Clauses)

11. Children's Privacy

Our website and services are not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last Updated" date at the top of this page indicates when the policy was last revised.

Significant changes will be communicated via our website or by email (if you have provided us with your email address).

13. Contact Us and Complaints

Filing a Complaint

You have the right to lodge a complaint with the UK's supervisory authority:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113

However, we encourage you to contact us first so we can address your concerns directly.

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